Role(s): Design & Ideation
Project: 'Company Launch'
Client: Goll Group, LLC
Provider: Freelance
Overview: Nationally accredited educator and trainer, Megan Goll, launched her private company in summer of 2014. Along with a website launch and direct mailer campaign, Goll Group launched their brand new identity to customers nationwide. Fully embossed, custom die cut business cards stood as the flagship of the brand launch.
Collaborative project with Matthew Garone, designer.
Role(s): Brand & Identity, Graphic Design, Print Coordination
Project: '2015 Leadership Institute of Ohio (LIO)'
Client: META Solutions
Provider: META Solutions
Overview: One of META's largest annual events was the Leadership Institute of Ohio, or LIO. Superintendents from around the state were encouraged to preserve time for the betterment of themselves and their organizations through time away with other educators across the state. To convey the value and 'sell' school districts and their boards on the concept, leadership requested customized branding and materials for the event. One of 2015's key materials were the hand-cut and hand-delivered informational brochures.
Original logo concepts in collaboration with Illustrator, Andy Talcott. District emblems and insignias in collaboration with illustrator, Jeff Davidson. Some elements were derived from modified stock assets.
Role(s): Brand & Identity, Graphic Design, Print Coordination, Photo Retouching
Project: '2013 EP Release'
Client: Scott Loehrke & The Ticket
Provider: Freelance
Overview: When independent artist Scott Loehrke teamed up with The Ticket for their first national album release, it required a unique design to capture their contemporary sound and feel! After several iterations at the whiteboard, they landed on a photo composition from a locally-adored photographer and friend. The imagery captures the dreamy summer vibes of their uplifting first release!
Photographic imagery created in collaboration with Nathan Dreimiller, photographer.
Role(s): Brand & Identity, Graphic Design, Campaign Coordination
Project: '2011-2012 Summer Tour'
Client: Scott Loehrke (Musician)
Provider: Freelance
Overview: Independent singer and songwriter, Scott Loehrke, desired to take his music career to the next level. Along with an entire brand and identity exploration, print collateral was created for bar, street, and other venue advertising.
Photography provided in collaboration with Nathan Dreimiller, photographer.
Role(s): Creative Direction, Design Collaboration, Pre-Flighting
Project: 'Navi '15 Shirts'
Client: TRECA Digital Academy (TDA)
Provider: META Solutions
Overview: One of META's biggest customers is TRECA Digital Academy (TDA). META assists them with a number of annual materials and marketing items. One of those is an annual shirt design for the parents, teachers, and staff. This year's shirt debuted the new mascot, "Navi" (the gator). Through coaching, collaborative design, and creative direction, this final layout was chosen. The final print ran on a heather green cotton tee.
Initial logo comp was created via student submissions, refined by illustrator Andy Talcott, and the primary layout concept was proposed by designer, Staci Osborne.
Role(s): Graphic Design, Copywriting
Project: 'Personal Resumé'
Client: Jen Wilson
Provider: Freelance
Overview: One common question you get in the freelance world is, "Can you help me with my resumé?" Friends, family, and acquaintances know the importance of standing out– both professionally and visually. This is one of those fun mediums where the two marry together perfectly. I always enjoy helping people to articulate their professional strengths in a polished, appealing, and noticeable way.
This particular piece stood out among several resumés I did. Since the subject was applying for a position in the world of K-12 education, she felt it important to convey an element of playfulness. She wanted to balance this with a focus on her technical prowess (hence the QR code) and her timeline of experience (hence the angled materials along the footer).
In the end, everything came together into a colorful piece that almost resembled the resume of a creative professional. Hm! What a coincidence.
